This two-day introductory training course in Public Relations is ideal for students with little to no PR experience, whether they are in entry-level or leadership roles. With your great training skills, they’ll learn what they need to know about strategic versus tactical PR, managing the media relationship, selecting the right spokesperson, creating valuable media kits, writing engaging press releases, and even how to manage communication during a crisis.
We’ve included courseware training materials that trainers really need, including a detailed instructor’s guide, lots of interactive activities, pre- and post-assessments, a student guide, preformatted PowerPoint slides, and more. If your students are looking for a blended-learning opportunity that they can access on their mobile devices, we’ve got that too!
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