The term “growth hacker” was created by Sean Ellis in 2010. He used the phrase in a blog post seeking people to take over the rapid-growth systems he was creating for start-up companies.The first step in successful growth hacking is accepting that it is not marketing. It has a mindset, processes, skills and systems of its own.
This one-day course will teach you how to:
- Identify the growth hacking mindset
- Recognize the differences between growth hacking and marketing
- Identify the customer need your business can fill
- Create and implement product placement and services to fit the need
- Learn and practice techniques
- Review and practice marketing strategies
- Identify the essentials of conversion and optimization
- Create your own plan
This comprehensive, engaging content has been packaged into a number of different training components, including an instructor’s guide, PowerPoint slides, quick reference guide, marketing advertorial and much more.
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